Privacy Policy

Effective date: 09/03/2025 
Entity: Unhyd Media LLC (“Unhyd”, “we”, “us”, “our”) 
Address: 18300 Von Karman Ave., Suite 600, Irvine, CA 92612 
Email: [email protected] 

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit pr.unhyd.com, purchase a campaign, or use our client portal and related services (the “Services”). 

Short version: We collect only what we need to run your PR campaigns, process payments, and improve the experience. We don’t sell your data. Where our use of analytics/advertising cookies might be deemed a “share” under California law, you can opt-out. 

Scope 

This Policy applies to visitors, prospects, customers, agency partners, vendors, and journalists we contact in the course of pitching stories. 

If we process personal information on behalf of a client (e.g., agency’s client list), we act as a Service Provider/Processor and our Data Processing Addendum (DPA) will govern that processing (available upon request). 

Information We Collect

You provide directly

Identification & contact: name, email, phone, company/brand, spokesperson name and title. 

Business details: website URL(s), topics to avoid, notes, files you upload. 

Account/portal: login, roles, messages with the team. 

Payments: billing address, payment method (card/ACH/wire/wallet). Card data is handled by our processors; we do not store full card or bank numbers. 

Automatically 

Device/usage: IP address, device identifiers, browser type, pages viewed, referring/exit pages, timestamps.

Cookies & similar tech: to keep you logged in, remember preferences, measure performance, and (optionally) run advertising/retargeting. 

From third parties 

Payment and fraud-prevention partners (e.g., card token/approval, risk score). 

Analytics/advertising platforms (aggregated metrics, campaign attribution). 

Public/professional sources about journalists and outlets for pitching (name, work email, role, outlet, prior coverage—typically business contact data). 

We do not intend to collect sensitive personal information (e.g., health, precise geolocation). Please do not submit it. 

How We Use Information 

Provide & operate the Services: onboard you, create and manage campaigns, pitch journalists, deliver reports, and provide support. 

Payments & account administration: process transactions (card, ACH, wire, Apple Pay, Google Pay, Amazon Pay), detect fraud, send invoices/receipts. 

Communications: transactional emails/SMS (orders, reports, system updates); marketing emails if you opt in (you can unsubscribe anytime). 

Security & fraud prevention: monitor for abuse, unauthorized access, and chargebacks. 

Analytics & improvement: measure performance, debug, develop features, and improve content and UX. 

Legal & compliance: enforce Terms, respond to lawful requests, protect our rights and users. 

Legal Bases (GDPR/UK GDPR) 

Where required, we rely on: (i) Contract (to provide Services), (ii) Legitimate Interests (e.g., analytics, B2B outreach to journalists, service improvements, security), (iii) Consent (non-essential cookies/marketing), and (iv) Legal Obligations (tax, accounting, KYC/fraud). 

Disclosures of Personal Information 

We share information with: 

Service providers/processors: hosting, CRM/portal (e.g., GoHighLevel), email/SMS, cloud storage, analytics, payment processors (e.g., Stripe/processor partners for card/ACH/wallets), fraud-prevention, customer support. 

Publishers/journalists: we may reference your brand/spokesperson and website URL in pitches and published stories. 

Business transfers: in a merger, acquisition, financing, or sale of assets. 

Legal/safety: to comply with law, respond to lawful requests, or protect rights, property, and safety. 

We do not “sell” personal information for money. Some cookies or advertising tech may constitute a “share” for cross-context behavioral advertising under California law—see §10 for opt-out. 

Cookies & Similar Technologies 

Strictly necessary: login/authentication, security, checkout. 

Performance/analytics: traffic patterns, funnel performance. 

Advertising/retargeting (optional): if enabled for campaigns. 

Your choices: Use our cookie banner to manage preferences; set your browser to block or delete cookies; or use the Global Privacy Control (GPC) signal, which we honor for sale/share opt-outs where required. Note some features may not work without certain cookies. 

Data Retention 

We keep personal information only as long as needed for the purposes above, including: 

Account, orders, invoices, and reports: typically 7 years for tax/recordkeeping. 

Portal messages and files: for the life of the account plus a reasonable archival period. 

Cookies/analytics: per tool settings or until you delete/opt-out. 
We may anonymize data for analytics and keep it longer in aggregate form. 

Security 

We use administrative, technical, and physical safeguards appropriate to the nature of the data (e.g., HTTPS/TLS, access controls, encryption at rest by our vendors, least-privilege). No method of transmission or storage is 100% secure. 

International Transfers 

We are U.S.-based. If we transfer personal data from the EU/UK/EEA, we rely on appropriate safeguards (e.g., Standard Contractual Clauses and supplementary measures). We may appoint an EU/UK representative where required. 

Your Privacy Rights 

California (CPRA/CCPA) 

California residents have the right to: 

Know/Access the categories and specific pieces of personal information we collected about you. 

Delete personal information (subject to exceptions). 

Correct inaccurate personal information. 

Opt-out of “sale or share” of personal information (we do not sell for money, but some ad/analytics uses may be a “share”). 

Limit the use/disclosure of sensitive personal information (we don’t use it for additional purposes). 

Non-discrimination for exercising your rights. 

How to exercise: email [email protected] with “California Request” and specify Access, Delete, Correct, or Do Not Sell/Share. We will verify your request (we may ask for reasonable information to confirm your identity) and respond within the statutory timeframe. You may also use an authorized agent with proper authorization. 
We honor GPC signals for sale/share opt-outs. 

EU/EEA/UK (GDPR/UK GDPR) 

You have the right to access, rectify, erase, restrict processing, portability, and object to processing based on legitimate interests (including direct marketing). Where we rely on consent, you can withdraw it at any time. 
To exercise, contact [email protected]. You also have a right to lodge a complaint with your local supervisory authority. 

Marketing Communications 

We send transactional messages (order confirmations, reports, service notices). We send marketing messages only with consent or as permitted by law; you can unsubscribe via the link in any marketing email. 

Payments 

We support card, ACH, bank wire, Apple Pay, Google Pay, and Amazon Pay via third-party processors. Those processors receive your payment data directly and are responsible for its security and compliance. We receive tokenized confirmations and limited billing details. 

B2B Outreach to Journalists 

We may process publicly available business contact information of journalists/editors for pitching legitimate news stories. We honor opt-out requests from journalists at any time. 

Children’s Privacy 

Our Services are not directed to children and we do not knowingly collect personal information from anyone under 13 (U.S.) or under 16 (where applicable). If you believe a child provided personal information, contact [email protected] and we will delete it. 

Third-Party Links 

Our website may link to third-party sites. We are not responsible for their privacy practices. Review their policies. 

Changes to This Policy 

We may update this Policy from time to time. The updated version will be posted here with a new Effective Date. If changes are material, we will notify you via the site or email. 

Contact Us 

Unhyd Media LLC 
18300 Von Karman Ave., Suite 600, Irvine, CA 92612 
Email: [email protected] 

U.S. State Disclosures (Summary) 

Depending on your state, you may have rights similar to California’s (e.g., Colorado, Connecticut, Virginia, Utah). To exercise, email [email protected] and we will process your request consistent with applicable law. 

“Notice at Collection” (for forms/checkout) 

When you submit a form or purchase, we collect: 

Identifiers & business info: name, email, phone, company/brand, spokesperson name/title, website URL. 

Commercial data: purchase history, invoices, payment method (via processor). 

Internet activity: device, IP, pages viewed, and cookies. 
Purpose: to provide Services (campaigns, reports, support), process payments, prevent fraud, and improve/market our Services. 
Retention: see §7. 
Selling/Sharing: we don’t sell for money. Some ad/analytics cookies may be a “share”; you can opt-out via our Do Not Sell or Share link or cookie settings.